Download More Words That Sell, by Richard Bayan
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More Words That Sell, by Richard Bayan
Download More Words That Sell, by Richard Bayan
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From the Back Cover
More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision--every time! In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message--far too vital to be left to chance! More Words That Sell provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond. Taking up where the bestselling Words That Sell left off, More Words That Sell supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to: Make readers feel your message instead of just read it Add muscle to your copy by using powerful verbs and adjectives Find the right words and phrases for niche markets Boost results by using words that appeal to basic human needs Invite interaction from website visitors--and bring those visitors back Create a favorable impression with resumes and cover letters as well as with general business correspondence such as reports and memos Use colors, fragrances, sounds, and textures for vivid sensory appeal Ask any veteran writer and you'll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let More Words That Sell help you choose the words that will boost the effectiveness and profitability of your message--whether you're promoting products, ideas, your business, or yourself.
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About the Author
Richard Bayan is a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestselling Words that Sell, The Cynic's Dictionary, and more than 150 online columns and essays.
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Product details
Paperback: 176 pages
Publisher: McGraw-Hill Education; 1 edition (July 17, 2003)
Language: English
ISBN-10: 0071418539
ISBN-13: 978-0071418539
Product Dimensions:
7.3 x 0.4 x 9.2 inches
Shipping Weight: 10.6 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
61 customer reviews
Amazon Best Sellers Rank:
#263,275 in Books (See Top 100 in Books)
I've purchased maybe 4 copies of this book over the years and lost them to friends, to moving, to something. I just got another copy and I'm shocked at just how current and timely More Words that Sell actually is. It was published in 2003 but could have come out yesterday! When everyone and their brother is now selling something on the internet, the only way to stand out is write killer copy. The better you can describe the better you connect with your reading audience. Just get this book. When you're at a loss for a word, this is the book to turn to.....
I like ease of use best. Covers a wide range of different types of sales. More for closing with one to one . However I was looking more for writing text for selling fine art. I actually miss ordered. WORDS THAT SELL would had been the better choice for me. I looked at it before and it was more beneficial for what I do. If you are in a high tech business this is the one for you. I kept this book because there are still a few thin gs that are helpful to me still.
Write great product descriptions and any other sales writing with ease using this book. The index makes it a snap to find the word you want. Probaby useful for any writing actually.
In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message-far too vital to be left too chance! "More Words that Sell" provides you with more than 3500 high-powered, high-profit words, phrases, and slogan that have proved their ability to hold readers' attention as you deliver your message and to persuade them to respond. Taking up where the bestselling "Words That Sell" left off, this book supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to: (1). Make readers feel your message instead of just reading it; (2). Add muscle to your copy by using powerful verbs and adjectives; (3). Find the right words and phrases for niche markets; (4). Boost results by using words that appeal to basic human needs; (5). Invite interaction from website visitors-and bring those visitors back; (6). Create a favorable impression with resume and cover letters as well as with general business correspondence such as reports and memos; and (6). Use colour, fragrance, sounds, and textures for vivid sensory appeal. Ask any veteran writer and you'll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let this book help you choose the words that will boost the effectiveness and profitability of your message-whether you're promoting products, ideas, your business or yourself.
This is such a fantastic book! I use it all the time for my web copy and product descriptions. This is an absolute must if you're selling anything online
Great book filled with words to use for marketing. They are categorized clear and concisely. He does a good job putting the book together and he definitely knows his topic.
Just like Richard Bayan's other book "Words that Sell" this is an invaluable resource. When writing, and looking for descriptors that paint word pictures; that make your writing become more alive and real to the reader; you can't go past some of the ideas in this book. For example the color descriptions give you a whole new perspective e.g. whiskey as a color. I for one can see that in my glass and the unique color. What a great way to go. Well done Richard Bayan.
Because 5 would be perfect and it doesn't exist. It only gets better(in a positive way I'm not lowering it in any way)For my posts and what I need it for it helps so much. It's like my handy dictionary except before I go streaming live I look into my words that sell book first to make the best decisions FAST and w/CONFIDENCEAlways have it around 24/7Because I'm a serious person and I needSerious results
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